Tips, tools and resources to help grow your network and extend your reach
Creating an online presence for your physician practice can help connect you with potential patients, establish you as a medical expert and provide health education for the public. When getting started, it’s important to know your options and select the best platforms and tools to meet your goals.
Depending on your goals, the following platforms can help you engage with your desired audience:
The additional tools below will help you build your social media presence, grow your network and connect with prospective patients, colleagues and the public.
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Log in to viewIdentify your platform
Identify the most effective social media platforms and tools to reach your audience.
Incorporate impactful tools
Utilize the most impactful social media tools for your message development and delivery.
Customize content
Tailor content to meet the target audience’s needs. Patients must find value and meaning in your messages, ultimately propelling them into positive action.
Stay pertinent
Incorporate timely and relevant content that is accessible in various formats and contexts.
Join forces
Partner with other health care professionals and organizations to increase the scope and reach of health communication channels.
Cite reliable sources
Include health messages developed by credible sources including federal and state agencies, organizations, and national, state and local health initiatives.
Network and collaborate
Connect with other professionals or organizations who can assist in evaluating broad dissemination and effectiveness of the messages.
Maintain professionalism
• Use practical, simple steps to mitigate the misuse of social media.
• Ensure patient confidentiality and provide advice with caution.
• Respond appropriately and think before posting.
Social media toolkits for practices
Social media articles (The DO)
Social media articles (AOA)
Research articles on social media impact
Videos
