While it is true that “advertising of any type” must not be anywhere within accredited education materials, the manual is referring to advertising from an AOA-defined Commercial Interest, which is defined as “any entity producing, marketing, re-selling, or distributing health care goods or services consumed by, or used on, patients. The AOA does not consider sponsors of clinical service directly to patients to be commercial interests. A commercial interest is not eligible for AOA accreditation.” (see pages 4-6 and page 31 of the CME Accreditation Manual for CME Sponsors for glossary of definitions). Advertising from non-commercial interests does not fall within the scope of this requirement.
Compliant example: Advertising registering for your organization’s annual meeting.
Non-compliant example: An advertisement for a new device from a Pharma company.
Furthermore, a key point of this requirement identifies that advertising must not be “within accredited educational materials.” This can allow for advertising to occur as long as it is not during the education i.e. during a presentation, on a journal article that offers CME, through a eLearning module. Examples of ways that advertising is allowed are: a separate webpage dedicated to commercial support or a “virtual exhibit hall”, or an advertisement can be placed on an announcement email of the activity.