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Through our multi-phase strategic plan, we're working toward ambitious goals to strengthen the profession to boost awareness of DOs in the U.S. and around the world.
The AOA is currently in the second phase of a strategic plan focused on strengthening AOA member value, board certification, and awareness of osteopathic medicine. Ongoing efforts continue to focus on expanding the impact of osteopathic research, engaging members in advocacy and increasing osteopathic recognition in graduate medical education.
Identifying and transitioning to more fiscally responsible operations enabled us to boost the quality and efficiency of our services to members and expand the member services we offer.
We’ve established new strategic research partnerships, increased funding sources for osteopathic research, increased the impact of excellent osteopathic research studies and expanded research on our profession itself.
Increasing the number and quality of osteopathic graduate medical education (OGME) opportunities was the third pillar of the 2014-16 strategic plan.
We’ve enhanced our public policy impact by engaging members in advocacy, empowering patients to be a voice for change, and building strong policy partnerships.
The AOA’s multi-year brand awareness campaign, now in its third year, has brought more than 1.4 million visits to our website for patients, DoctorsThatDO.org, and more than half a million searches using the site’s “Find Your DO” tool.