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Strategic Plan

Road to 2025

Rooftop goals focus on raising awareness and increasing engagement

Through our multi-phase strategic plan, we're working toward ambitious goals to strengthen the profession to boost awareness of DOs in the U.S. and around the world.

The AOA is currently in the second phase of a strategic plan focused on strengthening AOA member value, board certification, and awareness of osteopathic medicine. Ongoing efforts continue to focus on expanding the impact of osteopathic research, engaging members in advocacy and increasing osteopathic recognition in graduate medical education.

2025 Rooftop Goals

  • 100% increase in awareness of osteopathic medicine
  • 50% increase in engagement with DOs
  • 100% increase in international awareness of osteopathic medicine

Phase 2: 2017-2019 Priority Areas

  • Member model, value and relevance
  • Enhancement of board certification services
  • Affiliate alignment
  • International impact
  • Governance alignment

Phase 1: 2014-2016 Priority Areas

Governance
Identifying and transitioning to more fiscally responsible operations enabled us to boost the quality and efficiency of our services to members and expand the member services we offer.

Research
We’ve established new strategic research partnerships, increased funding sources for osteopathic research, increased the impact of excellent osteopathic research studies and expanded research on our profession itself.

Education
Increasing the number and quality of osteopathic graduate medical education (OGME) opportunities was the third pillar of the 2014-16 strategic plan.

Advocacy
We’ve enhanced our public policy impact by engaging members in advocacy, empowering patients to be a voice for change, and building strong policy partnerships.

Awareness
The AOA’s multi-year brand awareness campaign, now in its third year, has brought more than 1.4 million visits to our website for patients, DoctorsThatDO.org, and more than half a million searches using the site’s “Find Your DO” tool.


AOA strategic plan

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