Brand identity: Highlighting the osteopathic physician’s distinctiveness

By The DO Staff

01.19.23

What’s in a name? No, this isn’t going to be a column on Shakespeare (or Rodney Dangerfield, for that matter), but I want to talk about what we call ourselves in the osteopathic world. Our professional title has been a point of contention throughout our history. A.T. Still, DO, MD, trained as an MD and later took the degree of Diplomate of Osteopathy (later changed to Doctor of Osteopathy, and then to Doctor of Osteopathic Medicine). In his autobiography he wrote, “Let your light so shine before man that the world knows you are an osteopath pure and simple and that no prouder title can follow a human name.”

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