In recent weeks, the AOA has deployed an aggressive communications response aimed at correcting inaccuracies in the media and combatting the spread of misinformation on social media following the spotlight on White House Physician and Navy Commander Sean Conley, DO.
Among other efforts, the AOA has coordinated interviews with top-tier media outlets such as the Los Angeles Times and Kaiser Health News and encouraged members of the osteopathic medical profession to author op-eds about osteopathic medicine. At the same time, many members of the osteopathic medical profession mobilized their own efforts to educate the public about DOs on social media and blogs.
There are several ways you can help amplify the AOA’s efforts to call out misrepresentation and demand accurate descriptions of DOs in the media. Here are a few suggestions for getting involved:
Promote the #DOProud campaign: Show your pride by downloading an overlay for your social medial profile picture and/or by posting about your own experience as an osteopathic physician or students.
See overlays for DO parents, spouses, husbands, wives, sons, daughters, supporters, and patients at the bottom of this page.
Tweet the media: The AOA Advocacy Action Center has created a form that members of the osteopathic medical community can fill out to quickly tweet at specific media outlets to implore them to set the record straight about osteopathic medicine.
Post on your own: Share the following sample post on your channels and tag media outlets that share false statements.
Doctors of osteopathic medicine (DOs) are not “osteopaths.” DOs are fully licensed physicians equivalent to MDs, and can practice in ANY specialty including infectious disease. Many are treating COVID-19. You as the media are gatekeepers. STOP spreading misinformation.
Write an op-ed: Submit an op-ed to your local newspapers with the goal of reducing misinformation and raising awareness about osteopathic medicine. Sample messaging is available here.
Efforts by the AOA and osteopathic physicians in response to misrepresentation of the profession have led to significant and accurate coverage in a number of widely read publications. Following is a list of recent articles:
Proud DO Parent social media overlays
Proud DO Spouse social media overlays
Proud DO Wife social media overlays
Proud DO Husband social media overlays
Proud DO Son social media overlays
Proud DO Daughter social media overlays
Proud DO Supporter social media overlays
Proud DO Patient social media overlays
My Doctor is a DO social media overlays