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Webinar teaches private practice DOs how to build and expand online presence



More than half of online searches are conducted on mobile devices. Attend this online webinar at 7 p.m. CT Tuesday, Dec. 18, to learn how to create a thriving online presence for your practice.

The AOA’s free Member Value webinar, “Marketing that Drives Patient Acquisition: Succeeding in the Digital Age,” will review:

  • Best practices for marketing in the digital age
  • Understanding the online patient journey and how it leads to your practice.
  • How old websites don’t attract new patients.
  • Two search engine strategies that can help a practice make it to the first page and stand out.
  • Using social media to build a large network of patients and referrals.
  • Why online reviews and listings are as powerful as word-of-mouth referrals and using them to make your practice the top choice.